Home › 2009 Bell Ringer Award Winners

2009 Bell Ringer Award Winners

SINGLE ITEM DIVISION

Advocacy Advertisement

Bell         Mintz & Hoke Communications Group for Connect-Ability Kathy Advocacy TV Spot
Bell         Conover Tuttle Pace for Clean Power Now 'We Believe'
Merit       RDW Group for Greater Providence Chamber of Commerce Anti Tax Ad
 
Annual Report
Bell         WGBH 2008-2009 Annual Report: Challenging Times. Critical Impact.
Bell         Mass General, Patient Care Services for MGH Patient Care Services Annual Report
Merit       MassHousing for MassHousing Fiscal Year 2008 Annual Report
Merit       Cone for T-Mobile USA: T-Mobile Huddle Up 2008 Year in Review
Merit       The Pepsi Bottling Group for Portrait of a Leader -- PBG Annual Report 2007
 
Brochure
Bell         Framingham State College for Viewbook 2008-2009
Bell         Massachusetts Port Authority (Massport) for Boston Logan International Airport 9/11 Memorial Brochure
Merit       Mintz & Hoke Communications Group for Evolution Poke-Thru Brochure
 
Promotional Items
Bell         Duffy & Shanley, Inc. for Dorel Juvenile Group Safety House Initiative
Bell         Massachusetts Port Authority (Massport) for Boston Logan Airplane Custom Flash Drive
 
Direct Mail
Bell         Hart-Boillot for Friends and Family of Jim Wallace Compassionate Care ALS Benefit
Bell         Framingham State College for Search Mailer 2008-2009
Merit       Duffy & Shanley, Inc. for Foster Grant Look Book & Invite
 
Special Publication
Bell         Mintz & Hoke Communications Group for Alstom Clean Combustion Technologies Textbook
Bell         Massachusetts Port Authority (Massport) for Boston Logan International Airport 9/11 Memorial Brochure
Merit       Adams & Knight for Konover Construction Company Touching Lives: 2007 Community Report
 
Graphic Identity
Bell         Hart-Boillot for Marino Branding
Bell         RDW Group, Inc. for Providence School Department Career & Technical Education
Merit       Framingham State College for Redesigned logotype and new tagline
Merit       LaVoie Group Develops New Corporate Identity for EyeGate Pharma Post Relocation
                from Europe to the U.S.
 
Print Magazine/Newsletter
Bell         Massachusetts Port Authority (Massport) for On Good Authority
 
Online Magazine/Newsletter
Bell         marlo marketing/communications for marlo monthly
Merit       The Pepsi Bottling Group for Thirst! The Magazine, Celebrating PBG People's Unquenchable Spirit --
                PBG's Second Annual Gives Back Edition 11.08
 
Bylined article
Bell         RDW Group for BCBSRI City of Warwick Contract OpEd
Bell         Sharon Merrill Associates for Pharmarama: The Globalization of Clinical Research
Merit       Framingham State College for MetroWest Daily News Bylined article
Merit       Mintz & Hoke Communications Group for Beneath the Surface
 
Feature or Commentary Placement: Magazine
Bell         May Institute for 'Autism's Challenges: Combating Stress on the Home Front'
Bell         360 Public Relations for WowWee Alive Cubs: Leading the Toy Animal Kingdom
Merit       Schwartz Communications for Increasing Demand for the NovaSure System in the U.S.
Merit       360 Public Relations for WowWee Robotics Tri-bot: My First Robot Launch
 
Feature or Commentary Placement: Online
Bell         Conover Tuttle Pace for PopSci.com Features Innerscope Research
Bell         Schwartz Communications for SnapMyLife: Scobleizer
Merit       Schwartz Communications for American Well s Prognosis Improves with New York Times Coverage
Merit       Schwartz Communications for eHarmony Finds Its Data Warehouse Match With Netezza
 
Print Feature or Commentary Placement: Regional Business Publication
Bell         Bishoff Communications for McCafé Boston Globe Business Story
Merit       Kel & Partners for Knowledge Adventure in LA Business Journal
 
Print Feature or Commentary Placement: Regional/General Interest Publication
Bell         Solomon McCown & Company for Harvard Vanguard Medical Associates: Sharing Your Doctor
Bell         Racepoint Group for IST Energy: Selling Companies on the Power of Trash
Merit       Bishoff Communications for Beacon Hospice Front-Page Boston Globe Placement
Merit       Lazarus House for Boston Globe Lazarus House article
Merit       Home & Hospice Care of Rhode Island for A camp for the brave of heart
 
Print Feature or Commentary Placement: National
Bell         Lois Paul & Partners for Arbor Networks: New York Times Story
Bell         Solomon McCown & Company for New Boston Fund: A New Emerald Is Fashioned for Boston’s Necklace
Bell         Racepoint Group for ChoiceStream: Performance Advertising in a Down Economy
Merit       Kel & Partners for Polachi in the Wall Street Journal
Merit       Schwartz Communications for Netezza: Shaking Up the Data Warehouse Market
Merit       Schwartz Communications for E Ink in New York Times
Merit       Massachusetts Port Authority (Massport) for See Debris, Save Lives
 
Print Feature or Commentary Placement: Trade Publication
Bell         Schwartz Communications for Vertically Integrating Contract Manufacturing: Johnson Medtech
Bell         Schwartz Communications for Patient Flow Press Ganey: From Paper to Podium
Merit       Clarity for Clarity Spins Navilyst Medical Out of Boston Scientific
 
Feature or Commentary Placement: Series
Bell         Kel & Partners for Zappos Cease & Desist Release
Bell         Conover Tuttle Pace for Run for the Fallen 2008
Merit       Kel & Partners for IdentityTruth Holiday Tips
Merit       360 Public Relations for Ball Jars: Helping a New Generation Preserving Savings
Merit       Racepoint Group for Monitor Group: The Behaviors of Sovereign Wealth Funds in the Global
                Economy
 
Photo or Graphic with Caption Placement
Bell         RDW Group, Inc. for BCBSRI Lunch on Us
Bell         RDW Group, Inc. for Rhode Island Builders Association: Builders Helping Heroes
Merit       Conventures, Inc. for Sail Boston/Sail Massachusetts 2008 Visiting Ships
Merit       Massachusetts Port Authority for QE2's Final Call to Boston
Merit       Kel & Partners for Zappos.com on AOL Stylelist
 
Television News Placement: Local/regional
Bell         360 Public Relations for Xenith WBZ-TV Segment
Bell         Cronin and Company, LLC for Better Connecticut Highlight on Unionville McCafé Grand Opening
Merit       Thomson Communications for Indestructible Cell Phone
Merit       Solomon McCown & Company for Harvard Vanguard Medical Associates: Sharing Your Doctor
Merit       Racepoint Group for EnerNOC: Keeping the Lights on the Community
 
Television News Placement: National
Bell         360 Public Relations for Crock-Pot® Slow Cookers Real Food, Real Easy
Bell         Cone for Jockey Modern Marvels Underwear Episode
Merit       Schwartz Communications for Bioness: Increasing awareness of a device for Multiple Sclerosis
Merit       Conover Tuttle Pace for Good Morning America Talks Super Bowl Ads with Innerscope Research
Merit       Schwartz Communications for Little Data, Big Success: Neuromonics on GMA
 
Multimedia Motivational Presentation
Bell         Straus Technologies for Virtual Chicken
Bell         Mintz & Hoke Communications Group for Connect-Ability 'Kathy' Video
Merit       Brigham and Women's Hospital for Loan Forgiveness Video
Merit       Framingham State College for Framingham State Television Commercial: Make It Yours
 
News Release: Regional
Bell         Bishoff Communications for Silver Bridge Advisors News Release
Merit       MassHousing for A Home for the Brave
 
News Release: National
Bell         Schwartz Communications for Javelin Strategy & Research Identity Fraud is Up But Consumer Costs are Down
Bell         Kel & Partners for Helium Inc. News Release
Merit       ML Strategies, LLC for Phillips Academy
Merit       Tier One Partners for LoJack: Launching the Venerable LoJack Brand into a Very Different Market
Merit       Massachusetts Port Authority (Massport) for Massport Takes the Wind Out Of High Energy Costs
 
Response to Breaking News
Bell         360 Public Relations for FlyTech Dragonfly: Nurturing Nature for National News
Bell         Schwartz Communications for Netezza: Oracle Attack
Merit       RDW Group, Inc. for Day One Teddy Bears
Merit       Hart-Boillot for ForHealth's Response to Breaking News
Merit       PAN Communications for A Bankruptcy Odyssey: Burns & Levinson's Response to the Fall of Lehman Bros.
 
Web site
Bell         Hart-Boillot for Marino's Web site
Bell         iFactory / RDW Group for MIT Legatum Center - Design 2008
Merit       iFactory / RDW Group for Harvard Business School MBA Redesign 2008
Merit       Kel & Partners for BizUnite Website
Merit       MassHousing Opportunity Knocks Web site masshomefair.com
 
New or Social Media
Bell         Schwartz Communications for Bill Me Later! The Power of the Man Cave
Bell         Duffy & Shanley, Inc. for Staples 'Gift it For Free' Holiday Sweepstakes Social Media Program
Merit       Schwartz Communications for SnapMyLife and Scoble: Have Camera Will Travel
Merit       Museum of Science, Boston for Baseball Stories
Merit       Kel & Partners for Knowledge Adventure - Mommy Blogs
 
CAMPAIGN DIVISION
 
Community Service Campaign
Bell         Cone for Western Union's Our World, Our Family Program
Bell         Cronin and Company, LLC for Connecticut Light & Power's 'Live Green - Win Green' Contest
 
Consumer Affairs Campaign
Bell         Solomon McCown & Company for Making Winter Warmer by Expanding the Energy Bucks Campaign
Bell         PAN Communications for In the Driver s Seat: Insurer Travelers of Massachusetts Guides Motorists
                Through Auto Insurance Reform
 
Crisis Communications Campaign
Bell         Adams & Knight for Konover Construction Corporation Crisis Response Campaign
 
Employee Communications Campaign
Bell         Hart-Boillot for Harvard University Staff Survey
Bell         McLean Hospital for Strategic Plan Unveiling 2008
Merit       Mercer for Constellation Brands, Inc. 2008 Retirement Plan Campaign
Merit       Mercer for CBS HR Portal Launch Campaign
Merit       RDW Group, Inc. for Worcester Art Museum - Wall at WAM
Merit       Brigham and Women's Hospital for Shapiro Cardiovascular Center Opening
Merit       Schwartz Communications for TAC Energy Awareness Program

Investor/Financial Relations Campaign
Bell         Sharon Merrill Associates for Clean Harbors Investor Relations Campaign 2008
 
Marketing Communications Campaign: General
Bell         Avid Technology, Inc. for Avid 'New Thinking' Campaign
Bell         Adams & Knight for Girl Scouts of Connecticut   Cookie Vote Campaign
Merit       Duffy & Shanley, Inc. for Staples 'Gift it For Free' Holiday Sweepstakes Campaign
Merit       Cone for ALPO Real Meat Moments
Merit       Framingham State College for FSC Comprehensive Rebranding 2008
 
Product/Service Publicity: Healthcare
Bell         Schwartz Communications for Helping patients gain mobility with Bioness across the U.S.
Bell         Racepoint Group for ConforMIS: A Personalized Approach
Merit       Schwartz Communications for EnteroMedics, Inc.: PR drives clinical trial recruitment for obesity device
 
Product/Service Publicity: Consumer Campaign
Bell         360 Public Relations for Ball Jars: Helping a New Generation Preserving Savings
Bell         Maryanne Keeney Public Relations LLC for Snip-its CEO and Service Awareness Campaign
Merit       360 Public Relations for Crock-Pot® Slow Cookers Real Food, Real Easy
Merit       Schwartz Communications for CheckFree/Fiserv: Be Safe and Go Green Pay Bills Online
Merit       Cone for Ben & Jerry s Imagine Whirled Peace
 
Product/Service Publicity: High-tech Business-to-Consumer Campaign
Bell         fama PR for fama PR: Making TrialPay a Household Name
Merit       InkHouse for InkHouse Media+Marketing for Myvu Corporation
 
Product/Service Publicity: High-tech Business-to-Business Campaign
Bell         fama PR, Inc. for VidSys : The Rise of PSIM in 2008
Bell         PAN Communications for JackBe: Presto! The Magic of Enterprise Mashups
 
Product/Service Publicity: Business-to-business Campaign
Bell         Hart-Boillot for ForHealth Technologies: Improving Life in the Hospital Pharmacy
Bell         Schwartz Communications for Swimming with Sharks and Winning, Leerink Swann Invests in PR
Merit       Schwartz Communications for High Street Partners Visibility Campaign
Merit       Reilly Communications for The Freelon Group: National Visibility and Media Relations Campaign
Merit       Adams & Knight for Jefferson National Insurance   Panel Discussion
 
Product/Service Launch: Health Care
Bell         Schwartz Communications for Epocrates for the iPhone
Merit       EMD Serono, Inc. and Baer Consulting, Inc. for the 'In The Know: What No One Tells
                You About Fertility' Campaign
 
Product/Service Launch: Consumer Campaign
Bell         Museum of Science for Colossal Fossil: Triceratops Cliff Campaign 2009
Bell         Emerge PR for CardScan for Mac product launch
Merit       TomTom for TomTom GO 740 LIVE Launch
Merit       360 Public Relations for WowWee Robotics Tri-bot: My First Robot
Merit       PAN Communications for Mars/World of Grains: Integrated PR Campaign Determines the Fate of a Cookie
 
Product/Service Launch: High-tech Business-to-Consumer Campaign
Merit       InkHouse for Consumer Texting Habits: RU Driving While Texting?
 
Product/Service Launch: High-tech Business-to-Business Campaign
Bell         Invention Machine for Driving Sustainable Innovation with Invention Machine Goldfire 5.0
Bell         Schwartz Communications for American Well: Saying Aloha to Online Housecalls
Merit       Racepoint Group for SiCortex : Introducing the World s Most Energy Efficient Supercomputer
Merit       Mintz & Hoke Communications Group for DRS Armor Rugged Mobile Computers
Merit       PAN Communications for A Smart Approach to Smartphone Management - InterNoded Educates a
                Market
 
Product/Service Launch: Business-to-business Campaign
Bell         Racepoint Group for IST Energy Turns Trash into Clean Electricity
Merit       Mintz & Hoke Communications Group for Evolution Poke-Thru
 
Organizational Identity Campaign
Bell         Tufts Medical Center for Tufts Medical Center Rebranding Campaign
Bell         Schwartz Communications for Positioning Osiris Therapeutics as the Leading Stem Cell Company Poised
                for Commercialization
Merit       Schwartz Communications for E Ink Identity Campaign
Merit       Rhino Public Relations for GEI Consultants 2008 Corporate Communications Campaign
Merit       Bishoff Communications for Boston Residential Group Organizational Identity Campaign
 
Public Affairs Campaign
Bell         Schwartz Communications for Advocating for Patient Safety: GE Healthcare Secures Compromise With
                Google, Dell and Other Industry Powerhouses
Bell         RDW Group, Inc. for Rhode Island Turnpike and Bridge Authority Funding Gap
Merit       Children's Hospital Boston for Media & Communications Campaign
Merit       Solomon McCown & Company for Executive Office of Public Safety and Security Prom Shorts Campaign
Merit       Ryan Wellnitz & Associates for Supporting Passage of 2008 Rhode Island Ballot Referendum 1:
                Transportation Bond
 
Special Event: Single Campaign
Bell         Schwartz Communications for Bill Me Later The Power of the Man Cave
Bell         Cronin and Company, LLC for McDonald s Town Hall Meeting Program
Merit       Cronin and Company, LLC for McDonald s El Día de los Niños Event
Merit       Waggener Edstrom for Mucopolysaccharidosis Society: Helping a small non-profit help others
Merit       Cone for ALPO Chop House Originals Grill Program
 
Special Event: Series Campaign
Bell         360 Public Relations for Stop & Shop/Giant Food Brand Refresh: Parenting/Mom Influencer Campaign
Bell         Cone for Cone for the American Heart Association's Start! Heart Walk
Merit       Adams & Knight for Heart Center of Greater Waterbury: Keep Our Hearts in the Right Place Campaign
Merit       Conover Tuttle Pace for Breeders' Cup Legends Tour 2008
Merit       MassHousing for MassHousing Opportunity Knocks Statewide Homebuyer Fairs