2011 Bell Ringer Award Winners List

2011 Bell Ringers Awards
Winner List


 
SINGLE ITEM DIVISION


 

Advocacy Advertisement



Gold Bell
Duffy & Shanley, Inc. for Deepwater Wind: “It’s Time to Lead Again”


 

 

Annual Report

Silver Bell
Massachusetts General Hospital for Patient Care Services Annual Report
Bronze Bell
WGBH for 2010-2011 Annual Report: Times Like These
Merit

RDW Group, Inc. for Northeast Utilities 2009 Annual Report



 
Brochure, Promotional Items, Direct Mail
Gold Bell
Schneider Associates for Grace Construction for Bondera Tiling Toolbox Creative Mailer for Media and DIY Influencers
Silver Bell
Cone for ITT Watermark in Action Calendar
Bronze Bell
Mintz & Hoke for Holiday Card, “Give the Gift of Sight”
Merit
Cone for Jockey Being Family


 
Special Publication
Silver Bell
Schneider Associates for Business Book: The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products
Bronze Bell
Steward Health Care System for Notes From Milot: Haiti Relief Effort


 
Graphic Identity
Gold Bell
Schneider Associates for Baskin-Robbins Graphic Identity Package for 65th Birthday
Silver Bell
Cone for Paralyzed Veterans of America
Bronze Bell

RDW Group, Inc. for Cornell University Johnson School of Business Brand Identity

Merit
HB for 15-40 Rock the Doc


 
Print Magazine/Newsletter
Silver Bell
Mintz & Hoke for Pexco Employee Newsletter
Bronze Bell
Massachusetts Dental Society for Journal of the Massachusetts Dental Society
Merit
Massport for On Good Authority


 


 
Online Magazine/Newsletter
Bronze Bell
Network Health for Provider Update
Merit
Mintz & Hoke for DRS Technologies Field Report


 
Bylined article

Gold Bell
Racepoint Group for Sony, Digital Reading - Bye, Bye Dewey Decimal System: Sony Helps Libraries "Check Out" the Digital Age
Silver Bell
Cone for Timberland - Harvard Business Review: Timberland's CEO on Standing Up to 65,000 Angry Activists
Bronze Bell
MSL Boston for USS Mass: Slowing Down the Casino Debate in Massachusetts
Merit
Solomon McCown for Atrius Health - Health Care Payment Reform: Massachusetts Must Lead Again


 
Feature or Commentary Placement: Magazine
Gold Bell
Cone for FIRST Robotics
Silver Bell
Schneider Associates for Zeo Inc.: “Into the Deep” Making Sleep Beautiful
Bronze Bell
Solomon McCown for Atrius Health: Pay for Quality, Not Quantity
Merit
Callanan & Klein for 50 Back American Lager


 
Feature or Commentary Placement: Online
Gold Bell
PAN Communications for PAREXEL: Drug-Research Sector Shaking Up As Big Pharma Adjusts Strategy
Silver Bell
Conover Tuttle Pace for Kurzweil Technologies: Blio on BBC
Silver Bell
Davies Murphy Group for Crossbeam Cover Story in Network Computing Validates Success of Biggest Product Launch in 10 Years
Bronze Bell
Schwartz Communications for Fiberlink Communications
Merit
Solomon McCown for Historic New England: Historic Collections Meet the 21st Century: Digitizations Could Be Lifesaver for Artifacts


 
Print Feature or Commentary Placement: Regional Business Publication
Gold Bell
Conover Tuttle Pace for Innerscope Research in Mass High Tech
Silver Bell
SHIFT Communications for Bit9 Inc., Rapid7, Sonian Telling the Other Side of the Recession
Bronze Bell
Waggener Edstrom Worldwide for Shire Boston Business Journal: Like it? We Love It!
Merit
Massport for Boston Globe: Business Aviation


 
Print Feature or Commentary Placement: Regional/General Interest Publication
Gold Bell
PAN Communications for Yankee Barn Homes: Raising the Roof in a Down Economy
Silver Bell
Conover Tuttle Pace for Innerscope Research in Boston Globe
Bronze Bell

RDW Group, Inc. for Day One Dr. Maya Angelou Story

Merit
Bishoff Communications for The Rashi School: Rashi School Opens a New Home


 
Print Feature or Commentary Placement: National
Gold Bell
PAN Communications for Ariba - The Future is Now: New York Times Feature Showcases Ariba as the Commerce Network that Business Has Been Waiting For
Silver Bell
Massport for Wall Street Journal: Big Machine Keeps Logan Airport Clear
Bronze Bell
Schneider & Associates for Liquid Wrench New York Times
Merit
Dana-Farber Cancer Institute for A Treadmill in Afghanistan on the Road to Boston
Merit
360 Public Relations for Allstar Products Group: “A Snuggie Holiday”


 
Print Feature or Commentary Placement: Trade Publication
Gold Bell
May Institute for Feature Article in the Autism Advocate
Silver Bell
Racepoint Group for Irdeto: Racepoint Helps Irdeto Take Center Stage with ScreenPlays Feature
Bronze Bell
Conover Tuttle Pace for Pinehurst Resort: Links for Pinehurst
Merit
Tech Collective for Bridging the IT Skills Gap Through Industry and Academic Collaboration


 
Feature or Commentary Placement: Series
Gold Bell
Solomon McCown & Co. for the Campaign to Protect the Affordable Housing Law Editorials
Silver Bell
Text 100 Global Public Relations for Cognizant “Earns” a Seat at the Global Outsourcing Table
Bronze Bell
Conover Tuttle Pace for Breeders’ Cup World Championships
Merit
Bishoff Communications for The Rashi School: Rashi School Opens a New Home
Merit
Duffy & Shanley for Staples Exclusive Offer of Kindle Nets Major Interest


 


 
Photo or Graphic with Caption Placement
Gold Bell
Conover Tuttle Pace for Boston Red Sox: Red Sox in People Magazine
Silver Bell
Lois Paul & Partners for Arbor Networks Arbor Egypt Graph 2011


 
Television News Placement: Local/regional
Gold Bell
Adams & Knight for Sun & Ski Sports
Silver Bell
RacePoint Group for EnerNOC - Mother Nature Turns up the Heat; EnerNOC Sizzles
Bronze Bell
HB for Mxenergy: Door-to-Door PR Delivery
Merit
Duff & Shanley for Staples, Inc.


 
Television News Placement: National
Gold Bell
Schneider Associates for Baskin-Robbins’ 65th Birthday on ABC World News Tonight with Diane Sawyer
Silver Bell
Duffy & Shanley for FGX International: Choir Rejoices in Foster Grant LightSpecs on the Dr. Oz Show
Bronze Bell
360 Public Relations for Seven Towns Ltd.: Think You Can’t? Think Again. You CAN Do the Rubik’s Cube!
Merit
Conover Tuttle Pace for Kurzweil Technologies on CNBC’s “Power Lunch”
Merit
Schwartz Communications for Accuray, Inc. - The Art of Storytelling: Transforming Standard Corporate News into National Visibility for Accuray


 


 
Multimedia Motivational Presentation
Gold Bell

RDW Group, Inc. for Employee Brand Presentation

Silver Bell
Mintz & Hoke for Alstom Power: Adding Dimension to Alstom’s Factory Tour


 
News Release: Regional
Merit
Conover Tuttle Pace for MedExpress Urgent Care “Free Flu Shots for Kids"


 
News Release: National
Gold Bell
Schwartz Communications for ID Analytics: How Many People Have Your Social Security Number?
Silver Bell
Schwartz Communications for Javelin Strategy & Research - Identity Fraud is Down But Consumer Costs Are Up
Bronze Bell
PAN Communications for RedPlum: RedPlum Conducts the Purse String Study
Merit
Conover Tuttle Pace for Pop Warner Little Scholars: Pop Warner Medical Advisory Board


 


 
Response to Breaking News
Gold Bell
PAN Communications for Travelers Insurance: Educating Customers About Ice Dams, Roof Collapse
Silver Bell

RDW Group, Inc. for The Vermont Country Store Founder’s Passing

Bronze Bell
Cone for Nestle Waters North America Response to Massachusetts Water Emergency
Merit
Adams & Knight for KBE Building Corporation Incident at Hamden Worksite of KBE Building Corporation


 
Web site

Silver Bell
Massport for Massport.com Redesign

Bronze Bell


Dana Farber Cancer-Institute for Living Well Beyond Cancer: A Web Resource for Cancer Survivors
Merit
Mercer for Retirement Road Trip


 
PR Firm Web Site/Blog
Bronze Bell
SHIFT Communications for Slice: The Agency Blog with a Real Bite


 
Media Event
Gold Bell
Solomon McCown & Co. for The Campaign to Protect the Affordable Housing Law Editorial Board Tour
Silver Bell
Cone for USA 2010 Lindt Facility Expansion Event
Bronze Bell
Duffy & Shanley for Staples 2010 Holiday New York City Blogger
Merit
Cone for ALPO “Real Dogs Eat Meat” Handbook Launch Event


 

CAMPAIGN DIVISION



 
Community/Consumer Affairs Campaign
Gold Bell
Thomson Communications for DanversCARES: Who’s Kid Is It?
Silver Bell
Cone for Jockey International: Jockey Being Family
Bronze Bell
Matter Communications for "PR for Gloucester"
Bronze Bell
Cone for Timberland: Eco-Labeling Leadership & Green Index Expansion


 
Crisis Communications Campaign
Gold Bell
Adams & Knight for Shiloh Christian Church


 
Employee Communications Campaign
Gold Bell

RDW Group, Inc. for Brand Unveiling Program

Silver Bell
Cone for Jockey International: Jockey Being Family
Bronze Bell
Denterlein for South Shore Hospital Physician Engagement and Alignment
Merit
LaVoie Group for Pfizer Animal Health Employee Communications Campaign


 
Investor/Financial Relations Campaign
Silver Bell
LaVoie Group for Aegerion Pharmaceuticals Initial Public Offering
Silver Bell
Sharon Merrill for LeCroy Corporation 2010 IR Campaign
Bronze Bell

RDW Group, Inc. for Blue Cross & Blue Shield of R.I. $100M Loss



 
Marketing Communications Campaign
Gold Bell
Conover Tuttle Pace for Breeders’ Cup World Championships: Zenyatta’s “Quest for Perfection”
Silver Bell
360 Public Relations for Seven Towns Ltd.: Think You Can’t? Think Again. You CAN Do the Rubik’s Cube!
Bronze Bell
Rhino PR for Hobbs Brook Management & Marguilies Perruzzi Architects 175-185 Wyman Street Campaign
Merit
Cone for Lindt USA 2010 Gold Bunny Celebrity Auction


 
Product/Service Publicity: Healthcare
Silver Bell
Schwartz Communications for Epocrates: Saving Lives and Reaching Physicians
Bronze Bell
Schwartz Communications for Retina Implant AG - Restoring Vision to the Blind: Retina Implant's Microchip Helps Patent Suffering from Retinitis Pigmentosa
Merit

Schwartz Communications for NxStage Medical: "Against the Odds: NxStage Medical Security Validation for Daily Home Hemodialysis”



 
Product/Service Publicity: Consumer Campaign
Gold Bell
RF Binder for Gazelle: Reinforcing ReCommerce to the Masses: Leveraging the June 2010 iPhone Announcement
Silver Bell
Schneider Associates for Baskin-Robbins’ 65th Birthday and Retirement of Five Classic Flavors
Silver Bell
Schwartz Communications for ID Analytics MyIDScore.com: Givig Consumers Insight Into Their Risk of Identity Fraud
Bronze Bell
Schwartz Communications for Fiserve - ZashPay and Online Bill Payment: Changing Consumers Relationships With Money
Merit
Schneider Associates for 2010 d-CON Local Market Campaign "Get Out!"


 
Product/Service Publicity: High-Technology Campaign
Silver Bell
Schwartz Communications for MicroStrategy, Leave Your Laptop at Home; the iPad is Here


 
Product/Service Publicity: Clean Energy / Green Technology Campaign
Silver Bell
Haggman for New York State Energy Research and Development Authority Shining Example Integrated Marketing Campaign 2010
Bronze Bell
EnerNoc for The Power of Green


 
Product/Service Publicity: Business-to-Business Campaign
Bronze Bell
Mintz & Hoke for Legrand/Wiremold Productivity Campaign


 
Product/Service Launch: Health Care Campaign
Gold Bell
Lois Paul & Partners for ClearPractice Nimble Launch
Silver Bell
Schwartz Communications for WellDoc: Like Having a Doctor in Your Cell Phone
Bronze Bell
Cone for The American Cancer Society Launches the Choose You Movement
Merit
Waggener Edstrom Worldwide for Shire Responds to Gaucher Patient Community Crisis with Expedited Drug Approval


 
Product/Service Launch: Consumer Campaign
Gold Bell
marlo marketing/communications for Le Whif US Launch 2010
Silver Bell
Cone for the American Cancer Society Launches the Choose You Movement
Bronze Bell
Cone for Purina ONE beyOnd "1 Million in ONE Day"


 
Product/Service Launch: High-Tech Campaign
Gold Bell
Davies Murphy Group for Endeca Technologies, Inc.: A One-Two-Three Punch PR Strategy Launches Search Provider Endeca Into a New Market
Gold Bell
Conover Tuttle Pace for Kurzweil Technologies: Blio Unveiled at CES
Silver Bell
PAN Communications for Novell Rises Above the Crowded Cloud with PAN Communications
Bronze Bell
Racepoint Group for ARM: Cortex A-15 Launch
Merit
Racepoint Group for TechSmith: Who's Your Daddy, Baby? - Snagit Goes to the Mac


 

Product/Service Launch: Clean Energy/Green Technology Campaign

Silver Bell
Cone for JN Phillips Auto Glass “GreenShield Launch” Campaign
Bronze Bell
Lois Paul & Partners for Scuderi Group’s Split-Cycle Engine
Merit
Duffy & Shanley for Deepwater Wind: Announcing Offshore Wind's "Next Generation"


 
Product/Service Launch: Business-to-Business Campaign
Gold Bell
Davies Murphy Group for Beyond Paperclips: Making Staples an 'Easy' Choice in the Business-to-Business, Technology Market
Silver Bell
Davies Murphy Group for BurstPoint Networks: Changing the Rules for Enterprise Video Communications


 
Organizational Identity Campaign
Gold Bell
SHIFT Communications for Rapid 7 Organizational Identity Campaign
Silver Bell
Cone for Jockey Signs Pro Football Quarterback Tim Tebow
Bronze Bell
Solomon McCown & Co. for Atrius Health: A Leader in Health Care Innovation
Merit
PAN Communications for Pegasystems: The BPM War - David Takes on Goliath for Market Mindshare


 
Public Affairs Campaign
Gold Bell
Solomon McCown & Co. for The Campaign to Protect the Affordable Housing Law
Silver Bell
Duffy & Shanley for Deepwater Wind: Grassroots Public Affairs for a Green-Energy Developer's Breakthrough Year
Bronze Bell
Racepoint Group for Rwanda: Influencing Public Perception in Support of "The New Rwanda"
Merit
Cone for Time Warner Cable’s Connect a Million Minds


 
Special Event: Single Campaign
Gold Bell
Schwartz Communications IDG World Expo - Out of Apple's Shadow: The Rebuilding, Evolution and Independence of Macworld Conference & Expo
Silver Bell

RDW Group, Inc. for the Worcester Art Museum: The Dead Toreador Opening

Bronze Bell
Callanan & Klein for 2010 Life is Good Festival
Merit
PAN Communications for RedPlums’s Twitter Party – Chic Cheap Tweets


 
Special Event: Series Campaign
Gold Bell
360 Public Relations for Jarden Home Brands: Ball Brand Fresh Preserving Chef Series
Gold Bell
360 Public Relations for Dorel Juvenile Group/AAA Car Seat Check Series
Silver Bell
The Outcast Agency for “RSA Proclaims Stake in Consumer Security” Campaign
Bronze Bell
Schwartz Communications for Eurand Cystic Fibrosis Cycle for Life: Engaging a Patient Community through Local Media Outreach


 
New or Social Media Campaign
Gold Bell
Lois Paul & Partners ThingMagic RFID100 Campaign
Silver Bell
Schneider Associates for Social Media Community Creation and Launch for Liquid Wrench
Bronze Bell
Waggener Edstrom Worldwide for Shire's Gaucher Awareness Month: Rejuvenating a Forgotten Rare Disease
Merit
Massport for Boston Logan Redefines Connecting