Categories
2010 Bell Ringer Award Categories
The 2010 Bell Ringer competition is now closed.
Please be sure to note changes to the Entry Narrative guidelines.
SINGLE-ITEM DIVISION
A Single Item entry may be a stand-alone item of a multi-faceted program. Individual items submitted as part of a campaign are also eligible in the Single-Item Division.
1. Advocacy Advertisement
A single, paid corporate statement on an issue of public concern.
1. Advocacy Advertisement
A single, paid corporate statement on an issue of public concern.
2. Annual Report
Examples include reports from private companies, non-profits, hospitals, and charities.
3. Brochure, Promotional Items, Direct Mail
Brochure: Printed brochures of any length, written by public relations practitioners, for the promotion, sales, and education of an organization, cause, or event.
Promotional Items: Any printed material such as posters, bumper stickers, signs, stickers, palm cards, mouse pads, pins, magnets, t-shirts, favors, giveaways, and so forth that promote an organization, cause, or event.
Direct Mail: Postcards, letters, folders, and special items developed for and mailed to a target audience.
May be sent via mail. Upload a PDF or JPEG of the piece that is being mailed and note in the comments section that you are mailing an item. Items must arrive within one week of the deadline.
4. Special Publication
A one-time publication designed to commemorate an event or milestone.
4. Special Publication
A one-time publication designed to commemorate an event or milestone.
5. Graphic Identity
A logo or other graphic element representing an organization or program that creates, improves, or repositions a brand and is critical in addressing a specific public relations challenge. Explain how public relations counsel played a key role in the development and introduction of the integrated communications strategy and creative, and how the execution met the project's stated objectives. Include examples of how the creative was incorporated in at least three pieces (e.g. letterhead, Web site, promotional item, press kit, etc.). You may include a comparison of the old and new logos, taglines and mission statements.
6. Print Magazine/Newsletter
A hardcopy publication, content-heavy with features, developed for an internal or an external audience. Submit three consecutive issues as one entry. For semi-annual publications, submit both issues as one entry.
7. Online Magazine/Newsletter
An online publication, content-heavy with features, developed for an internal or an external audience. Submit three consecutive issues as one entry. Color screen shots should be uploaded as well as reports on the number of hits, page views, click-throughs, and so forth.
8. Bylined article
An article bylined for a company or client and placed in an external publication. Judged on writing and placement skills.
A logo or other graphic element representing an organization or program that creates, improves, or repositions a brand and is critical in addressing a specific public relations challenge. Explain how public relations counsel played a key role in the development and introduction of the integrated communications strategy and creative, and how the execution met the project's stated objectives. Include examples of how the creative was incorporated in at least three pieces (e.g. letterhead, Web site, promotional item, press kit, etc.). You may include a comparison of the old and new logos, taglines and mission statements.
6. Print Magazine/Newsletter
A hardcopy publication, content-heavy with features, developed for an internal or an external audience. Submit three consecutive issues as one entry. For semi-annual publications, submit both issues as one entry.
7. Online Magazine/Newsletter
An online publication, content-heavy with features, developed for an internal or an external audience. Submit three consecutive issues as one entry. Color screen shots should be uploaded as well as reports on the number of hits, page views, click-throughs, and so forth.
8. Bylined article
An article bylined for a company or client and placed in an external publication. Judged on writing and placement skills.
9. Feature or Commentary Placement: Magazine
A placement made by entrant of one staff-written article in an external magazine. Judged on placement skills and implementation of objectives.
10. Feature or Commentary Placement: Online
A placement made by entrant of one staff-written article in an online publication, either an ezine or online version of a hardcopy magazine. Judged on placement skills and implementation of objectives.
11. Print Feature or Commentary Placement: Regional Business Publication
One individual story placement pitched by entrant and written by a staff or contributing reporter in a regional/local publication. Judged on placement skills and implementation of objectives.
12. Print Feature or Commentary Placement: Regional/General Interest Publication
One individual story placement pitched by entrant and written by a staff or contributing reporter in a regional/general interest publication. Judged on placement skills and implementation of objectives.
13. Print Feature or Commentary Placement: National
One individual story placement pitched by entrant and written by a staff or contributing reporter in a national publication or wire service. Judged on placement skills and implementation of objectives.
14. Print Feature or Commentary Placement: Trade Publication
One individual story placement in a trade publication pitched by entrant and written by a staff or contributing reporter (e.g. Banker & Tradesman, Manufacturing News, or Computerworld). Judged on placement skills and implementation of objectives.
15. Feature or Commentary Placement: Series
Series of a minimum of three media placements in a variety of outlets, including broadcast, print, and online.
16. Photo or Graphic with Caption Placement
Placement of a captioned photo or other graphic (e.g., screen shot stimulated by actual photo/graphic or by a photo opportunity media alert.) Judged on placement skills and implementation of objectives. Include graphic or photo as well as caption.
17. Television News Placement: Local/regional
A news or feature story produced by station or network staff, that may or may not include VNR and B-roll footage. Judged on placement skills and implementation of objectives. Upload as .mov or mpeg files. Or upload a word document with a live link to the placement on YouTube or your own site.
18. Television News Placement: National
A news or feature story produced by station or network staff, that may or may not include VNR and B-roll footage. Judged on placement skills and implementation of objectives. Upload as .mov or mpeg files. Or upload a word document with a live link to the placement on YouTube or your own site.
19. Multimedia Motivational Presentation
A slide show, video, or CD-ROM or other multi-media designed to motivate people to buy, sell, donate, vote, or similarly persuade an audience to act favorably to stated goals. Samples longer than 3 minutes possibly may not be viewed in their entirety. You may also upload a word document with a live link to the piece on YouTube or your own site.
20. News Release: Regional
Provide evidence of coverage (clips or TV coverage) by the local media generated by the news release or multimedia press release.
21. News Release: National
Provide evidence of coverage (clips or TV coverage) by the national media generated by the news release or multimedia press release.
22. Response to Breaking News
Demonstrate how your response to a breaking news story or situation generated increased media coverage for a client, issue, or organization.
A placement made by entrant of one staff-written article in an online publication, either an ezine or online version of a hardcopy magazine. Judged on placement skills and implementation of objectives.
11. Print Feature or Commentary Placement: Regional Business Publication
One individual story placement pitched by entrant and written by a staff or contributing reporter in a regional/local publication. Judged on placement skills and implementation of objectives.
12. Print Feature or Commentary Placement: Regional/General Interest Publication
One individual story placement pitched by entrant and written by a staff or contributing reporter in a regional/general interest publication. Judged on placement skills and implementation of objectives.
13. Print Feature or Commentary Placement: National
One individual story placement pitched by entrant and written by a staff or contributing reporter in a national publication or wire service. Judged on placement skills and implementation of objectives.
14. Print Feature or Commentary Placement: Trade Publication
One individual story placement in a trade publication pitched by entrant and written by a staff or contributing reporter (e.g. Banker & Tradesman, Manufacturing News, or Computerworld). Judged on placement skills and implementation of objectives.
15. Feature or Commentary Placement: Series
Series of a minimum of three media placements in a variety of outlets, including broadcast, print, and online.
16. Photo or Graphic with Caption Placement
Placement of a captioned photo or other graphic (e.g., screen shot stimulated by actual photo/graphic or by a photo opportunity media alert.) Judged on placement skills and implementation of objectives. Include graphic or photo as well as caption.
17. Television News Placement: Local/regional
A news or feature story produced by station or network staff, that may or may not include VNR and B-roll footage. Judged on placement skills and implementation of objectives. Upload as .mov or mpeg files. Or upload a word document with a live link to the placement on YouTube or your own site.
18. Television News Placement: National
A news or feature story produced by station or network staff, that may or may not include VNR and B-roll footage. Judged on placement skills and implementation of objectives. Upload as .mov or mpeg files. Or upload a word document with a live link to the placement on YouTube or your own site.
19. Multimedia Motivational Presentation
A slide show, video, or CD-ROM or other multi-media designed to motivate people to buy, sell, donate, vote, or similarly persuade an audience to act favorably to stated goals. Samples longer than 3 minutes possibly may not be viewed in their entirety. You may also upload a word document with a live link to the piece on YouTube or your own site.
20. News Release: Regional
Provide evidence of coverage (clips or TV coverage) by the local media generated by the news release or multimedia press release.
21. News Release: National
Provide evidence of coverage (clips or TV coverage) by the national media generated by the news release or multimedia press release.
22. Response to Breaking News
Demonstrate how your response to a breaking news story or situation generated increased media coverage for a client, issue, or organization.
23. Web site
A Web site, microsite, electronic press kit, repaints of existing sites or short-term site designed for public relations/communications initiatives. This entry must include a screen shots of entry elements and include the Web address. Must include reports of the number of hits, page views, page visits, and other measurable results.
A Web site, microsite, electronic press kit, repaints of existing sites or short-term site designed for public relations/communications initiatives. This entry must include a screen shots of entry elements and include the Web address. Must include reports of the number of hits, page views, page visits, and other measurable results.
NEW CATEGORY 24. Corporate or Agency Blog
An influential blog developed for an internal or an external audience that most effectively supports the brand message of the corporation. Submit three blog postings as one entry.
NEW CATEGORY 25. Media Event
Media events are those events, from press conferences to media tours to blogger events, which are built around in-person interactions between a corporation and the media. Demonstrate creativity in event planning, implementation, and engaging the media at the event.
CAMPAIGN DIVISION
A Campaign is characterized by a broad range of separate - though consistent and related - elements implemented over a period of time. Elements of a Campaign may be entered separately in the Single-Item Division.
26. Community/Consumer Affairs Campaign
A program to establish or maintain good relations with a group or community, resulting in the mutual benefit of society and the organization or a program that responds to consumer needs or demands.
27. Crisis Communications Campaign
A program to alleviate a potentially damaging situation, or to communicate during or after a disaster or emergency, on or offline. We will make every effort to keep the information confidential. Eligibility in this category only is from 2007-2009.
28. Employee Communications Campaign
An internal program to improve and enhance employee relations.
29. Investor/Financial Relations Campaign
A program to explain an organization's fiscal profile and promote favorable relations with stockholders, financial analysts, local business community and/or the general public.
26. Community/Consumer Affairs Campaign
A program to establish or maintain good relations with a group or community, resulting in the mutual benefit of society and the organization or a program that responds to consumer needs or demands.
27. Crisis Communications Campaign
A program to alleviate a potentially damaging situation, or to communicate during or after a disaster or emergency, on or offline. We will make every effort to keep the information confidential. Eligibility in this category only is from 2007-2009.
28. Employee Communications Campaign
An internal program to improve and enhance employee relations.
29. Investor/Financial Relations Campaign
A program to explain an organization's fiscal profile and promote favorable relations with stockholders, financial analysts, local business community and/or the general public.
30. Marketing Communications Campaign
A program to support the sale/promotion of a cause, individual product, and/or service. Viral marketing campaigns of a general nature may be entered in this category.
A program to support the sale/promotion of a cause, individual product, and/or service. Viral marketing campaigns of a general nature may be entered in this category.
31. Product/Service Publicity: Healthcare
A program specifically for the healthcare/consumer market to support the sale/promotion of a cause, individual product, individual treatment, device, diagnostic and/or service.
32. Product/Service Publicity: Consumer Campaign
A program to create awareness and maintain favorable interest in a product or service specifically through media events and placements. This category includes non-profit and consumer-focused campaigns.
33. Product/Service Publicity: High-tech Campaign
A program to create awareness and maintain favorable interest in a high-tech product or service specifically through media events and placements. Be sure to explain the technology in language the judges will be able to understand.
A program to create awareness and maintain favorable interest in a product or service specifically through media events and placements. This category includes non-profit and consumer-focused campaigns.
33. Product/Service Publicity: High-tech Campaign
A program to create awareness and maintain favorable interest in a high-tech product or service specifically through media events and placements. Be sure to explain the technology in language the judges will be able to understand.
NEW CATEGORY 34. Product/Service Publicity: Clean Energy / Green Technology Campaign
A program to create awareness and maintain favorable interest in a clean energy or green technology product or service, specifically through media events and placements. Example markets include renewable energy (e.g.: solar power, wind power, hydropower), smart grid, green transportation, and electric motors. Be sure to explain the energy or technology in language the judges will be able to understand.
35. Product/Service Publicity: Business-to-Business Campaign
A program to create awareness and maintain favorable interest in a product or service specifically through media events and placements. This category includes professional services and other business-to-business campaigns.
36. Product/Service Launch: Health Care
A program to promote the introduction of a new product, FDA approval or clearance, or service into the health care or consumer health care marketplace.
37. Product/Service Launch: Consumer Campaign
A program to promote the introduction of a new product or service into the consumer marketplace.
38. Product/Service Launch: High-tech Campaign
A program to promote the introduction of a new high-tech product or service into the consumer or business marketplace. Be sure to explain the technology in language the judges will be able to understand.
NEW CATEGORY 39. Product/Service Launch: Clean Energy / Green Technology Campaign
A program to promote the introduction of a clean energy or green technology product or service, specifically through media events and placements. Example markets include renewable energy (e.g.: solar power, wind power, hydropower), smart grid, green transportation, and electric motors. Be sure to explain the energy or technology in language the judges will be able to understand.
40. Product/Service Launch: Business-to-Business Campaign
A program to promote the introduction of a new product or service into the B2B marketplace, including professional services.
41. Organizational Identity Campaign
A program that creates, improves, or maintains awareness of the organization's identity, market positioning, and purpose.
42. Public Affairs Campaign
A campaign to create public awareness or to persuade people to act on an issue relating to political, governmental, environmental, or socioeconomic conditions and/or policies.
43. Special Event: Single Campaign
A single special event, other than a news conference, to create public awareness of an issue relating to an organization, product, promotion, or service.
44. Special Event: Series Campaign
A series of special events to draw public attention to an organization, product, promotion, or service.
NEW CATEGORY 45. New or Social Media Campaign
Provide evidence of how your organization leveraged new or social media technologies/tools such as blogs, influencer relations Microblogs, wikis, podcasts, pictures, video, vlogs, wall-postings, email, instant messaging, and RSS to communicate and strengthen relationships with target markets, including customers, partners, and investors.
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