Blogs

April 28 1010

Can you relate? PR Officer ranks #8 on “Most Stressful Jobs” List

By Annette Maggiacomo, Duffy & Shanley

Do you find yourself answering emails or phone calls in the middle of the night? Coaching executives on what to say and what not to say? Writing endless powerpoint decks, press releases and integrated marketing strategies? Responding to “urgent” reporter requests?

Kelly Woodsum, Co-Executive Director of the Publicity Club of New England, shared a fascinating article on her Facebook page: Mediabistro.com posted the results of a CareerCast.com survey, which listed PR Officers as “America's 8th Most Stressful Job.” The survey analyzed 200 professions with firefighters (#1), corporate executives (#2) and taxi drivers (#3) taking the top spots. Not far behind... PR professionals (#8).

April 14 1010

An Insider's Guide to Becoming a Rising PR Star

Flip flops on Friday? To Tweet or not to Tweet? Responding to emails after hours?

The rising stars of the Public Relations scene in Boston came out on Tuesday night for answers to these and other burning questions about starting out in the PR world. The Publicity Club of New England hosted a series of breakout sessions providing advice for becoming a top-notch PR practitioner, with discussion groups led by:

April 12 1010

Unemployment: The Full-Time Sales Job

by Allyson Schultz

It would’ve been easy for a friend popping into my home office a month ago to think that I’d switched jobs rather than left my job to become unemployed. With a color-coded web of contacts tacked to my wall, file folders filled with different versions of my resume lining my desk, and an Inbox chirping at me regularly, I certainly didn’t feel unemployed. And yet I was—and really for the first time, which was pretty intimidating. More pressure came from accepting that the only way I was going to get a job was to start selling myself—my skills, knowledge and personality, both to people I knew and to complete strangers.

What PR Professionals Should Know about Investor Relations (IR)

By Andrew Law, Schwartz Communications, Inc.

Many PR professionals interact with IR, some even take on IR duties, but how many of us know the ins and outs of our sister profession? Last week's panel on Investor Relations 101 for PR Professionals helped us learn more. The panel discussion was led by experienced and insightful experts in the industry:

April 08 1010

A Message from the President

Happy Spring!

The temperatures are rising, Kenmore Square is hopping and daffodils are blooming … all sure signs that spring is finally here!

For the Pub Club, that means our Board of Directors is busy preparing for the June Bell Ringer Awards and hosting a bunch of great programs for our members.

Tiger Strikes: Bold Move By Nike Drums Up Good PR During the Masters

 By Dana Gulick, Vice President, Awards - Elect

Tiger’s managed to once again commandeer the international airwaves – this time with a Nike ad that features Woods centered against the stark backdrop of a rolling fairway, staring earnestly at the camera as the ethereal voice of his deceased father booms back at him.

Branding Yourself Online: Where Personal Meets Professional

In today’s world of burgeoning social networking sites, it’s not uncommon to have multiple profiles on multiple platforms. Many people are using Twitter, Facebook, LinkedIn, Digg and many other sites on a daily basis. However, as these sites become more popular and companies start to do business using social media, it becomes difficult to draw a boundary line between what parts of the Net are for your personal use and what could be viewed from a professional standpoint.

The Heated Embargo Debate

For those of you managing PR for technology companies, you’ve likely been following the hub-bub over the past 24 hours related to Walt Mossberg’s apparent “embargo break” and early posting of a

President Obama Signs Historical Health Care Bill

As we all know, President Obama signed a landmark health care bill into law yesterday. The bill constitutes the biggest expansion of federal health care guarantees in more than four decades, and is a big win for the Democrats.

March 16 1010

Pub Club in the News

Well , Tiger’s back at it again…golf that is. It’s been a big day for him and from the looks of it; he’s in good hands with Ari Fleischer handling his PR. The Pub Club’s own Jennifer George from Cone Inc., was interviewed by the Boston Golf Examiner  to provide expert commentary on Tiger’s PR moves.

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