Wed, 02 Mar 2011 08:39:22 -0600
Most of us roll over and press the snooze button a few times before we jump out of bed for the day. But not David Wade. His alarm clock goes off at 3am and he’s got to get moving. That’s because he anchors the WBZ Morning News and has to be on air at 4:30am, ready to help the rest of us wake up. Despite his busy schedule, the 19 time Emmy Award winning journalist had the time to talk to the Pub Club about where he got his start, how he is living his dream and what public relations professionals need to do to set their clients stories apart from the crowd.
1. When did you know you wanted to work in the news business?
I knew when I was teenager that I wanted to be on the news. Growing up in Somerville and then Tewksbury, my family and I would always eat dinner with the local news on in the background. We would always watch, you guessed it, Channel 4 with Jack Williams, Liz Walker and Bob Lobel. I wanted to be Bob Lobel. I loved sports and wanted badly to be a sportscaster. My parents used to tell me there was a great broadcasting school in Boston called Emerson College. Well, I ended up graduating from Emerson College, sports turned to news, and all these years later I’m working at WBZ. My desk is about 40 feet from Jack Williams’ office. Pretty cool.
2. Where do you get inspiration for stories?
At the end of the day, I’m a story teller. My only inspiration is to share stories. Stories about people viewers wouldn’t otherwise get to meet and events they wouldn’t normally get to witness.
3. How many “pitches” do you get a day and what makes a good one?
I get at least a dozen pitches a day from public relations firms. To be honest, I’d say about 0.00000007% end with me doing a story. What makes a good one? How about picking up the phone and calling me? The best pitches clearly understand what kind of stories we do and what kind of stories we are looking to do. If your story is not visual, then help me visualize it. Too many pitches are desperate attempts to get their client a free ad. Sorry, not interested. Want a commercial? Call our sales team. Oh, and the ultimate sin? Don’t send me a mass email. It makes you no better than a telemarketer cold calling about aluminum siding.
4. Best part of your job?
The best part of my job is realizing that local news still provides a service. The cynics, and rightfully so sometimes, will criticize news for catering to the lowest common denominator too often. But I also get to see the email of people who thank us for a report that somehow helped them or helped to shape their life.
5. If you weren’t a news anchor and reporter what would you be?
I’d be a chef. On the Food Network. What can I say? I like the attention. “Tonight at 9, after Iron Chef, it’s Chef David and tonight’s Made by Wade.”
Pub Club, Member at Large
Solomon McCown & Co.